UMA

 

The House of Uma has created the world’s finest luxury oils for centuries. The new Uma line of skin and wellness products brings the House's pristine quality of botanical ingredients and unparalleled formulation expertise directly to consumers for the first time - making UMA one of the only beauty brands in the world that farms, harvests and formulates every single one of its products.

As the trusted supplier of essential oils for the world’s best prestige beauty brands, including Estee Lauder and Tom Ford, the Uma family has long enjoyed the reputation as the world’s foremost producer of essential oils. All of their certified organic ingredients are cultivated, harvested, distilled, and crafted by hand, entirely at their family estate in India.

Each UMA product is crafted with the centuries-old Ayurvedic tradition using only the rarest, most powerful formulas. Passed down from generation to generation within the house of Uma, these illustrious, secret formulas have long been included in beauty rituals of Indian royalty; they now bring the ancient science of Ayurveda to western audiences – in their richest, and most authentic form. To the Uma family, the highest form of luxury and respect is the investment of time. That is why experts with decades of experience and the highest levels of education in ethnobotany and Ayurveda painstakingly, and carefully, produce each UMA product.

Founder Shrankhla Holecek was raised in India, immersed in the knowledge and cultural tradition of Ayurveda and holistic medicine. When she moved to Beverly Hills for business school, she soon found herself surrounded by misappropriations of the Indian rituals and Ayurvedic practices she had grown up with. Frustrated, she decided it was time to create a line of products with integrity – one that would do justice to her family’s heritage, and its extraordinary legacy of craftsmanship.

With UMA, Shrankhla strove to give women access to powerful, artisanal products that would deliver dramatic results – of the rapid, perceptible, and sustainable variety. This is why UMA oils are a combination of ultra-pure botanicals and time-tested formulas – tailored to address the stressors and ailments we face in the modern world. Tested by over a thousand women, the line's proprietary skincare blends delivered visible results in skin brightness and clarity, and reduced fine lines in 93% of women surveyed.

From the founder:

"UMA was named after my dear aunt – a truly remarkable woman, who played an integral role in raising my sister and me. She was the most beautiful woman I’ve ever known, inside and out – and I hope to honor her with a brand that celebrates her generous spirit and indomitable sense of self. I never saw her wear make-up, and yet she looked radiant until the day she died.

Our brand celebrates the UMA in each of us – our ability to find peace amidst chaos, to balance our complex ambitions with our most fundamental emotions, and to find contentment in the knowledge that everything we need is already within us. My aunt taught me that true beauty is found in simplicity, integrity and equilibrium – and our brand strives to honor her by ensuring every drop of our oil consists of the same."

Read our interview with UMA's founder, Shrankhla Holecek, here.